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Novi Dewan
Indian Life and Health Insurance Industry
A Marketing Approach
erschienen Juni 2008
169 Seiten, 60 schw.-w. Abb., Paperback
Gabler, Betriebswirt.-Vlg | ISBN: 3834909467
| |  | 59.95 EUR |  | | |
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Innerhalb 24 Stunden versandfertig. Expressversand: In Deutschland versandkostenfrei | Österreich: 4 € | Schweiz: ab 4 € | Europaweit ab 6 €. Versandkostenübersicht weltweit. Alle Preise inkl. MwSt. |
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| VORWORT | öffnen |
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Foreword The Indian market with its one billion plus population, presents lucrative and diverse opportunities for various industries. However, the intricacies that make up this market are not very well known to most people, particularly those living in developed countries. India with its numerous and varied sub-cultures presents a microcosmic view of the world itself - it constitutes a small, representative system that has analogies to a larger world in configuration and/or development. This mak...
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| KLAPPENTEXT | öffnen |
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Due to its massive population, sound economic fundamentals, dynamic improvements in the insurance regulatory framework and an increasing awareness amongst Indians about the relevance of insurances, India offers extensive opportunities for market entry and expansion in the insurance industry. "The book reveals insightful ideas about the Indian insurance industry along with a discussion on the best practices of the marketing mix. Novi's impressive thesis, which forms the basis of th... [weiter lesen] |
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| AUTOR | öffnen |
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About the Author Novi Dewan , an Engineer by profession recently completed her MBA as Valedictorian of the MBA Class of 2007 at the WHU - Otto Beisheim School of Management, Germany with international modules at Kellogg School of Management, Northwestern University, US; Indian Institute of Management (IIM), Bangalore, India; and CEIBS, Shanghai, China. She is currently a research scholar at the Chair of Microeconomics and Industrial Organization at WHU. She was selected amongst a pool ... [weiter lesen] |
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| INHALTSVERZEICHNIS | öffnen |
Contents
Foreword Prof. FassnachtV
Foreword Dr. Schmidt-GallasVII
PrefaceXI
Table of IllustrationsXVII
1 Insurance Industry in India 1
1.1 Insurance - Introduction and History 2
1.2 An Analysis of Evolution of Insurance in India 6
1.3 Dynamic Market Environment for Insurance in India 14
1.4 Authorities and Regulatory Environment 27
1.5 Status Quo -The Indian Market vis-a-vis other Markets 32
2 Life Insurance 45
2.1 Industry Outlook and Major Players 46
2.2 Market Opportunities and Challenges: Empirical Results and Analysis 52
2.3 Urgent Needs and Customer Segmentation 56
2.4 Products 62
2.5 Pricing Criteria 70
2.6 Distribution Channels 76
2.7 Communication Strategy 90
3 Health Insurance 101
3.1 Industry Outlook and Major Players 102
3.2 Market Opportunities and Challenges: Empirical Results and Analysis 108
3.3 Urgent Needs and Customer Segmentation 112
3.4 Products 118
3.5 Pricing Criteria 126
3.6 Distribution Channels 130
3.7 Communication Strategy 139
4 Conclusion 143
4.1 Outlook for the Life and Health Insurance Market in India 144
4.1 Summary of the Best Practices 147
Appendix 151
Bibliography 165
About the Author 169
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