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European Retail Research
Volume 23, 2009
214 Seiten, 33 Abb., 56 Tab., Paperback
Gabler, Betriebswirt.-Vlg | ISBN: 3834912255
| |  | 69.95 EUR |  | | |
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Innerhalb 24 Stunden versandfertig. Expressversand: In Deutschland versandkostenfrei | Österreich: 4 € | Schweiz: ab 4 € | Europaweit ab 6 €. Versandkostenübersicht weltweit. Alle Preise inkl. MwSt. |
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| VORWORT | öffnen |
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Preface of the EditorsEUROPEAN RETAIL RESEARCH is a bi-annual that is in the tradition of the reputable and distinguished book series "Handelsforschung" (Retail Research) which has been published by Prof. Dr. Volker Trommsdorff in Germany for more than two decades. With Volume 22 appearing in 2008, Prof. Trommsdorff handed over this publication to a team currently consisting of retail researchers from Austria, Germany and Switzerland. The aim of the publication is to publish interesting manuscri...
[weiter lesen]
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| KLAPPENTEXT | öffnen |
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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as ... [weiter lesen] |
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| AUTOR | öffnen |
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Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria PD Dr. Hanna Schramm-Klein, Saarland University, Germany Prof. Dr. Prof. h. c. Bernhard Swoboda, University of Trier, Germany [weiter lesen] |
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| INHALTSVERZEICHNIS | öffnen |
Contents
How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands ...
Juan Carlos Gázquez-Abad and Manuel Sánchez-Pérez
The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goo...
Roland Helm, Antje Mark and Sabine Bley
Direct Selling: Consumer Profile, Clusters and Satisfaction 47
Bráulio Alturas and Maria C Santos
Logistics Service Quality and Technology Investment in Retailing 69
Irene Gil-Saura and Maria-Eugenia Ruiz-Molina
Does Architecture Influence the Price Image and Intention to Shop in a Retail Store? ...
Stephan Zielke and Waldemar Toporowski
Consumer Perceptions of Grocery Retail Formats in Romania:
The Varying Impact of Retailer Attributes 101
Bernhard Swoboda, Bettina Berg, Nicolae A. Pop and Christian Dabija
An Assessment of Wal-Mart's Global Expansion Strategy in the Light of its Domestic St...
David P. Brennan and Lorman L. Lundsten
Country Reports
Retailing in Germany: Current Landscape and Future Trends 153
Joachim Zentes and Sebastian Rittinger
The Finnish Retail Market: Overview 183
Hell Paavola, Mari Ainasoja, Elina Vulli and Sanna Rytovuori
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